Customer Discovery & Jobs-To-Be-Done

Discovery vs Validation vs UX Research → Jobs-To-Be-Done framework cơ bản → Recruiting interviewees on a startup budget → From insight to PRD → Bài 10 — Continuous vs Project-Based Discovery → Bài 11 — Hypothesis Generation → Bài 12 — Discovery Question Framework → Bài 14 — Commit-or-Cash Questions → Bài 17 — Four Forces of Progress → Bài 18 — Identifying Triggers → Bài 20 — Outcome-Driven Innovation (ODI) → Bài 23 — Interview Bias to Avoid → Bài 24 — Active Listening Techniques → Bài 25 — Body Language & Non-verbal Cues → Bài 26 — Interview Transcription & Tagging → Bài 27 — Affinity Mapping & Synthesis → Bài 28 — Opportunity Solution Tree (OST) detail → Bài 29 — From Interview Quotes to Insights → Bài 30 — Survey Design Post-Interview → Bài 31 — Analytics Signal for Discovery → Bài 32 — Session Replay & Field Observation → Bài 33 — Diary Studies → Bài 34 — Co-creation Workshop → Bài 35 — Customer Advisory Board (CAB) → Bài 36 — Sales / CS feedback as discovery signal → Bài 37 — Competitor Analysis as Discovery Input → Bài 39 — Quality vs Quantity of Interview → Bài 40 — Discovery Anti-patterns → Bài 41 — When to Stop Discovery and Start Building → Bài 43 — Continuous Discovery in Sprint Cycle → Bài 44 — Discovery for AI / LLM Feature → Bài 45 — Discovery for B2B / Enterprise → Bài 46 — Discovery cho VN Market Specifics → Bài 48 — Validating Solution via Prototype → Bài 49 — Wizard of Oz Testing → Bài 50 — Concierge MVP → Bài 51 — Smoke Test / Landing Page Test → Bài 52 — Beta / Pilot Program Design → Bài 53 — Common Discovery Documentation Templates → Bài 54 — Stakeholder Updates on Discovery → Bài 56 — Discovery Metrics & ROI → Bài 57 — Hiring User Researcher (when PM team grows) → Bài 58 — Building Discovery Culture in Team → Bài 59 — Famous Discovery Case Studies →

hỏi câu không sai được →

switch story →

opportunity solution trees →

surveys & analytics →

Plan & Goals →

3 Rules deep-dive →

Functional / Emotional / Social →

Switch Interview Methodology →

8 Steps Universal →

Free + Paid →

Tools and Process →

building knowledge base →

The Bridge →

VN vs Global →

PM Sanity →

Discovery as Differentiator →